The beauty industry in India is flourishing, led by a strong community of outstanding beauty influencers. These trendsetters use their platforms to educate, motivate, and empower people to embrace their unique identities and express themselves via beauty, skincare, and fashion.
Whether you’re a seasoned cosmetics enthusiast or just starting out on your beauty journey, Indian beauty influencers may provide you with a plethora of information and inspiration. They cater to a wide range of demographics and inclinations, including product reviews, lessons, trend forecasts, and fashion hacks.
Role of Beauty influencers in a Bride-to-be’s Life
Beauty influencers play a super helpful role in a bride-to-be’s life.
Inspiration and Ideas
Influencers demonstrate a wide range of bridal makeup techniques, from natural and elegant to glamorous and striking. Brides can get inspiration for their dream wedding day appearance.
Like makeup, influencers can introduce brides to new and contemporary hairstyles suitable for the wedding ceremony and celebration.
Some influencers may even specialize in wedding fashion, providing brides with exclusive access to the most recent gown styles, accessories, and veils.
Product Recommendations and Reviews
With so many cosmetic alternatives available, influencers can assist brides in making an informed decision. Brides can use reviews and instructions to choose the ideal foundation, eyeshadow palette, or lipstick for their wedding day.
Many brides want their complexion to be dazzling on their wedding day. Beauty influencers can recommend skincare routines and products for a healthy glow.
Planning and Organization
Some influencers may even generate material exclusively for wedding beauty prep timetables. This can help brides stay organized and get all of the beauty treatments they want before their wedding.
Beauty influencers that commonly work with hairstylists, makeup artists, and other beauty experts might recommend vendors to brides in their area.
Increasing Confidence and Reducing Stress
Seeing real individuals look great with various cosmetics and haircuts can boost brides’ confidence in picking a look that suits them.
Having access to beauty experts and recommendations helps reduce the stress of wedding planning.
List of the Best Beauty Influencers in India
In this article, we will look at India’s top beauty influencers, their distinct styles, areas of specialization, and the useful content they provide. So, prepare to meet your new favorite beauty expert and start on a voyage of self-discovery and creativity!
Kritika Khurana
Kritika Khurana is a Delhi-based influencer who started her career as a fashion influencer about eight years back, when she started uploading her ‘Outfit of the day’ or #OOTD videos on Instagram.
Kritika then started her blog named ‘That Boho Girl’. Currently, she has a massive following on Instagram and YouTube. And this popularity has given her big projects. She has works with many household brands like Myntra, L’Oreal, Pure Sense, and many more.
Somya Gupta
Somya Gupta, also known as “michu”, is a popular fashion and lifestyle influence. With so many followers on Instagram Somya has established herself as a notable influencer in the digital space.
She started her journey back in 2017 by sharing fashion content on Instagram. Her lifestyle and unique sense of fashion quickly gained a significant following on the platform.
Juhi Godambe
Juhi Godambe is a fashion and luxury content creator. She started her career early at the age of 19 as a fashion stylist. Juhi has also done a degree in buying and merchandising in fashion from London School of Trends that made her knowledge in the business of fashion more stronger.
She represents many brands such as Nike and Maybelline internationally and has been partnering with many luxury fashion brands.
Malvika Sitlani
Malvika Sitlani is enthusiastic about Fashion and Lifestyle. She is a former model turned influencer, graced the Cannes red carpet in 2022. She is India’s first beauty content producer to serve as the digital ambassador for Brazilian brand Sol de Janeiro’s India media localisation campaign ‘Time to Celebrate You’ for Bum-Bum creams. In 2021, she founded Masic Beauty to offer inexpensive premium items.
Mrunal Panchal
Mrunal Panchal rose to fame with her cosmetics tutorial videos. With nearly 4.1 million Instagram followers, Panchal is one of the segment’s most prominent influencers. She frequently collaborates with brands including Sony LIV, Maybelline, and Triller.
Aside from beauty instructions, Panchal also creates travel content. The beauty influencer is known for her unique style, and she frequently collaborates with her partner and fellow creator, Anirudh Sharma.
Shreya Jain
Shreya Jain, a beauty and fashion blogger, is from New Delhi. She’s also the CEO of SJ Merch, a company that sells monogrammed candles, mugs, t-shirts, and notebooks. She has 437K Instagram followers and 751K on YouTube, where she posts videos about makeup looks, products, and viral trends.
Swati Verma
Swati Verma is a well-known makeup artist who is originally from Delhi, India. Swati, who has a strong passion for beauty and fashion, has inspired thousands of women around the world by bringing them into her personal life. Her social media platforms feature information on a variety of topics, including cosmetic techniques, fashion, lifestyle, and how to establish a business.